The Word Is Paper, if Walls Could Talk

Woman's Day Best Ideas Series Vol XII, Num. 4

WALLPAPER

Eade's Discount Wallpaper,

Olean, New York, 877-229-9427,

www.eadeswallpaper.com

An hour south of Buffalo, this 62-year-old family business is the Might Mouse of the discount wallcovering industry, offering price breaks of 30 to 85 percent on and high-end brands like sandpiper, Beacon, Harlequin, Seabrook, Scalamandre', Cowtan & Tout, Brunschwig & Fils, Lee Jofa and Colefax & Fowler.  Every inch of this small storefront showroom is packed with sample books.  How can such a small source deliver such a big break?  "We have a huge buying capacity thanks to our longevity in the business, and low overhead because we don't pay big--city rent," says the store's owner Beverly Black.  Plus "we're small enough to have that personal touch so we can walk customers through measuring rooms on the phone,"  she adds, a service that has fueled their online business.  Romona Gremillion, a Lafayette, Louisiana-based interior designer, has been there once, and works with them by phone because "they have everything you could ever want or need.  They sell any product in any style and their phone service is thorough."